Growing food concepts
Client: Barbecue de Jacky
Mission carried out :
- Audit of the existing concept on the marketing part
- Refinement of the positioning
- Definition of the target
- Definition of the imponderables of the concept
- Creation of a Brand Book of the concept = roadmap for development
Results achieved :
- Brand platform as a guideline for development
- Rationalisation of the choice of locations
- Brand better anchored in its values and choices
- Founder comfortable in his position -Opening of the 2nd in 2021