La Brigade Marketing

La Brigade Marketing

Growing food concepts

Client: Barbecue de Jacky

Mission carried out :

  • Audit of the existing concept on the marketing part
  • Refinement of the positioning
  • Definition of the target
  • Definition of the imponderables of the concept
  • Creation of a Brand Book of the concept = roadmap for development

Results achieved :

  • Brand platform as a guideline for development
  • Rationalisation of the choice of locations
  • Brand better anchored in its values and choices
  • Founder comfortable in his position -Opening of the 2nd in 2021

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