New food concepts
Our client: Tadao
Mission carried out :
- Analysis of the Poké market in Brussels
- Channelling of initial ideas
- Rationalisation of the concept vs. the founder’s skills, what the market is ready for and the operational requirements
- Definition of the concept and the target
- Marketing recommendations + Organisation of a brainstorm for the name
Results achieved:
- Drafting of a roadmap for the concept
- Establishment of a relationship between a graphic designer and a community management agency
- 1st step to launch the project in a concrete way in a well defined direction